Here’s to the crazy ones.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
[This free-verse poem is written by a Chiat/Day; copywriter, Craig Tanimoto, for Apple TV advertisement campaign]
Various personalities appearing in this ad in the order of appearance:
Albert Einstein, Bob Dylan, Martin Luther King Jr., Richard Branson, John Lennon, Buckminster Fuller, J. R. R. Tolkien, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson, Frank Lloyd Wright & Pablo Picasso.
Voice of this version ad was performed by Steve Jobs, the man behind Apple Computers Inc.